Anupama Wilson | Product Designer

I combine my software engineering expertise with my passion for UX to close the gap between design and development. I'm driven to create intuitive, seamless experiences built on clarity, purpose, and clean implementation.

Selected work

Professional work

Shipping strategic, human-centered product design with an engineering mindset.

Mentorship Plan Builder

How I designed a mentorship curriculum builder that increased conversions by 50%.

Product designEnd to end+50% conversions

Personal work

Self-initiated case studies exploring usability problems in products I use every day.

Fold Money App Redesign

Redesigning Fold Money's web app for better usability and a more intuitive user experience.

Case studyFintechWeb app

IRCTC Redesign

A product case study on solving IRCTC's biggest usability problems across the entire ticket booking journey.

Case studyUsabilityMobile

About

I'm Anupama Wilson, a product designer based in Bangalore, India. With a blend of engineering mindset and design thinking, I create experiences that are both beautiful and functional — rooted in strategy, empathy, and a focus on the “why” behind user needs.